CUSTOMER ANALYTICS IN Retail

Customer Analytics has worked extensively with Retail clients to create various solutions including web and mobile apps, dashboards, reports, automated workflows, integrations, unique customer identification and so on.
Our clients include B2B, B2C & B2B2C organizations and our solutions span numerous business areas such as Customer Relationship Management, Ecommerce, Business Intelligence, Demand Forecasting, Market Potential Assessment, Retailer Health Checks & Recommendations etc.

EXAMPLES OF RETAIL APPS

B2B CRM used by wholesale flooring client and mattress manufacturing client.

B2C CRM for furniture manufacturer & retailer.

Centralized access to apps for retailers of a mattress manufacturing client. Includes Chatbot to assist retailers with order, product & promo info.

Recommender tool to generate floor model assortment recommendation for retail stores.

Retailer‘s Competitive Landscape showing Geographic spread of competition/retailer store locations.

Price file creation tool for manufacturers to manage promotional & everyday prices for easy retailer access and download.

Tool to forecast demand for new product models by capturing indicative demand from retailers. Also helps plan manufacturing & shipping.

Ecommerce site built using Shopify Platform, plugins and customizations.

Retail Insights using POS data, market potential projections and third party data.

Shopping Assistant for customers. Brings up product details on scanning QR code. Allows saving of favourite models, their comparison and sharing on social media.

Retailer Onboarding Portal for manufacturer to set up a retailer and share information, tools etc.

Survey & Recommendation tool for customers to help in the shopping process.

AREAS OF EXPERIENCE IN RETAIL

Security & Access

Azure AD Authentication SSO

Azure Key Vault

AWS Cognito Authentication

AWS Amplify

Product Platforms

Shopify

umbraco cms

Sitefinity CMS

Cloud Services

Azure

AWS

Google

Featured Integrations

AWS LEX Chatbot

Twilio SMS texting & SendGrid

Power Reviews

QR Codes

Google Maps

Azure

SkyFlow Vault

Smarty Street API

Native PDF Generation

DATA PROCESSING IN RETAIL : EXAMPLES

Data warehouse

Set up for MNC clients

Data Migration

Set up for MNC clients

  • Online Leads Acquisition Data to Cloud
  • Migration of on-prem data warehouse to Azure data warehouse (Synapse) and on -prem databases to Cloud PaaS database

Master Data Management

From inception to generating unique identifier, maintenance, and making data available for down -stream applications, reporting and analytics.
E.g.,

  • Customer Master
  • Course Catalog
  • Product - PIM and PLM
  • Store, Location Master

Cross -Platform Integration

Merging data from multiple platforms and vendors to create a unified view for business.
E.g.,

  • Integrating data from multiple PoS systems like Profit, Gers, Storis, and D365 and mapping to SQL
  • Combining data for Unified Order Management System from multiple systems such as Warehouse Management System, Transportation, D365, Finance, Manufacturing, AS 400 systems etc.

CASE STUDIES

Large wholesale flooring company in the U.S. that sells to small businesses (referred to as members), which in turn sell to end customers. The company has several showrooms spread across the country and sells...

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Enable seamless business operations through real-time integration of multi-platform data to provide holistic customer information…

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