Conscience at work

At Customer Analytics, we see Corporate Social Responsibility (CSR) as more than just a roster of activities. It is an extension of our approach to work and life. Our philosophy of 'proportion' and 'balance' is incomplete without our accountability to the society we function in.


We are proud to work with causes and organizations that empower the disenfranchised and enable self-reliance.

Our contributions could be in kind, buying supplies, setting up career training opportunities or paying educational dues; or as human capital, through volunteering efforts. Some areas we like to target are: children, children with special needs, health care for children and the elderly, hygiene, education (tuition support, providing supplies or computers) and contributing to maintenance of buildings to support these activities.

Aravind Eye Care Hospital

Aravind Eye Care Hospital is run by GOVEL Trust, a charitable, non-profit organization, working towards the mission of eliminating needless blindness through high quality, high volume and compassionate eye care affordable by all.
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2019 contribution:

  • Customer Analytics, working with the Rotary Club of Madras East, has contributed to procurement of high end ocular equipment for 4 centres of Aravind Eye Care Systems in Tamil Nadu.
Equipment for education

Education of children has always been an important focus of the Customer Analytics’ CSR program.

2019 contribution:

Electronic equipment (desktop, printers, projector) to be used for training programs for children of government schools handed over to the following schools:
  • Government Higher Secondary School, Vedanthangal, Kancheepuram district
  • Arunachalar Primary School, Podianoor, Thirunelveli
Relief efforts

This year saw natural calamities strike both Kerala and Tamil Nadu, causing extensive damage and rendering thousands homeless.

2018 contribution:

  • Employees at Customer Analytics made their contributions towards relief efforts for those affected by the Kerala floods in Jul – Aug 2018, and by the cyclone Gaja in November 2018. Contributions were both in material and in cash. The cash donations made by the employees were matched by Customer Analytics both times.
EEureka Run 2019

2019 contribution:

The team from Customer Analytics participated in the marathon organised by Aid India, an NGO working in education for underprivileged children in Tamil Nadu. Held on 24 Feb at Elliot’s Beach in Besant Nagar, Chennai, the aim of the Eureka Run 2019 was to spread the message about rural education and to fund raise for toys for children in villages.
Aid India

Aid India focuses on the education of children in rural areas and small towns.

2018 contribution:

  • 20 desktop computers
V-Excel Educational Trust

The V-Excel Educational Trust provides vocational training to specially-abled children, ensuring they are able to lead a life of dignity and independence.

2018 contribution:

  • In tandem with the Rotary, funded the installation of training labs and audio-visual rooms, as well as computers, tablets and cameras
Karna Vidya Foundation

The Karna Vidya Foundation seeks to empower visually impaired people through employment by providing training, career guidance and job placement services.

2016-18 contribution:

  • Provide accommodation to students while they are training
Eureka Run

Feburary 2018 contribution:

  • Customer Analytics employees participated in the Eureka Run for Underprivileged Children organised by Aid India held at Elliott’s Beach. Proceeds from the run went toward primary school education for rural children 
Karunai Villa Trust

The Karunai Villa Trust, based in Alwarthiru Nagar in Chennai, is an organization that works to rehabilitate the mentally handicapped who are left uncared for on the streets.

2018 contribution:

  • Employee donations were matched by Customer Analytics
Clarke School
for the Deaf, Chennai

Founded in 1970, the mission of the Clarke School for the Deaf is to educate, train and rehabilitate the hearing impaired, mentally retarded, deaf blind and multiple handicapped children, and to help them avail all the privileges that are available to the able bodied.

2014-18 contribution:
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Wheels for ALL Initiative,
Wheelchair Trust of India

2017-18 contribution:

  • 30 motorized wheelchairs/tricycles

2016-17 contribution:

  • 30 motorized wheelchairs/tricycles

2015-16 contribution:

  • 20 motorized wheelchairs/tricycles
Give a Brick Run

August 2017 contribution:

50+ CA employees participated in the Give a Brick Run to raise funds to build a centre of excellence for the Chennai Breast Cancer Research Foundation
Ramakrishna Mission Residential High School

2016-17 contribution:

  • Hydraulic kits for the automotive lab.
Government Adidravidar
Nala High School,

2016-17 contribution:

Contributed to building upgrades, restrooms, sports equipment, computers, computer desks and chairs, and a printer

Avvai Home TVR Girls
Higher Secondary School,
Besant Nagar

2016-17 contribution:

Construction of 19-stall restrooms

Manasa School for the
Special Children, Chennai

Established in 1998, Manasa is a non-profit institution that caters to the needs of individuals with limitations in their cognitive and physical abilities.

2014-17 contribution:

  • Annual contribution to their Diwali celebration
Anbu Karangal Centre
for Human Service

A loving home for 87 children and 43 senior citizens.

2014-15 contribution:

  • Books, provisions and storage cabinets
Amaze Charitable Trust

Formed with the vision to help families navigate the autism maze; to help optimize the potential of individuals on the autism spectrum and related disorders; and to make them respected and contributing members of the community.

2014-15 contribution:

  • Built a mobile app to support the productivity of autistic people