Customer Analytics

Customer Analytics is the key to unlocking the hidden value of your data. It’s the difference between passive, reactive marketing and agile, active marketing—where every step is sure, every goal is rooted in relevance, and every insight learned makes your next endeavor that much smarter and more successful.

 
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YOUR DATA

Your data is really a compilation of specific information captured during the customer marketing, decision and purchase process. Integrating this data and applying the proper metrics is the key to customer analytics and to uncovering critical consumer insights.

 
 
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SKU DATA

This bar-coded, time-logged transaction data is an excellent source of insight into customer and prospect purchase behavior.

 
 
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CATALOG DATA

Catalog sales are an important part of the retail eco-system. Data flows in from order forms that are filled out by customers based on printed catalogs of available items.

 
 
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CALL CENTER DATA

Important customer touch points, call centers administer incoming product support or information inquiries from consumers. Once this information is integrated and metrics constructed, the data stream from a call center helps form a complete view of customer and prospect behavior.

 
 
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EMAIL DATA

An increasingly important component of marketing strategies, email response rate data, undeliverable rates and viral rates provide valuable insight into what resonates with customers.

 
 
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DELIVERY DATA

Tracking and incorporating shipping and delivery information provides additional insight into your view of customer activity.

 
 
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CLICK STREAM DATA

Capturing user mouse clicks during online browsing or while using software applications, click stream data helps to provide insight into customer web activity, software usage—even employee productivity.

 
 
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TARGETED MARKETING

Based upon data-driven customer insights, targeted marketing identifies the right media and message, and matches them with the most profitable customers and prospects.

 
 
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ENHANCED CUSTOMER DATABASE

The Enhanced Customer Database is a rich source of information built upon the results of data hygiene, enhancement and analytics. This customer-centric database is continually updated as new data enters the system.

 
 
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DATA HYGIENGE

This series of information scrubbing processes ensure accurate names and deliverable addresses are captured from all of your data sources and reporting systems.

 
 
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ORGANIZATION & ANALYTICS

Captured information is organized and enhanced to enable the application of analytics and metrics that reveal consumer insights such as behavior, preferences and purchase patterns.

 
 
The Why Behind the Buy

Customer Analytics’s behavior-based marketing approach actively reveals why and when your customers buy—creating exceptional customer retention.

Consider this real example: If a consumer in Los Angeles buys a sofa for more than $3,500, we know that 65% of the time they return within 65 days and purchase a living room accessory. We also know that 30% of the time they return for a third purchase 35 days after that. Based on this insight, we wouldn’t recommend sending promotional material unless the customer hasn’t return by day 65—after which we would send them an offer.

This behavior-based approach allows you to connect with your customers, while letting their purchase patterns inform your strategy and save more of your marketing dollars.